Get Your Brand
Cited by ChatGPT.
Every Time.

ChatGPT SEO is the practice of optimizing your brand, website and digital footprint so ChatGPT recommends and cites your business when users ask questions in your category. It involves a different set of signals than traditional Google SEO — including Bing index visibility (ChatGPT Search uses Bing), GPTBot crawlability, structured data, and citation authority on sources OpenAI trusts.

ChatGPT recommendations come from two sources. For queries that hit ChatGPT Search (web-enabled queries), ChatGPT pulls from the Bing search index plus a curated set of trusted publishers. For queries answered from training data alone, recommendations come from the patterns OpenAI learned from public web content, news sources, Wikipedia, and similar high-authority datasets. Both surfaces require strong entity, schema, and citation signals.

ChatGPT Search — the web-enabled mode used for current information — relies on Bing as its primary search index. If your site is not indexed well in Bing, you have a dramatically lower chance of being surfaced or cited when ChatGPT performs a live web search to answer a query. Bing index optimization is one of the highest-leverage levers in ChatGPT SEO.

GPTBot is OpenAI's web crawler. It collects content that may be used to improve future models and inform certain ChatGPT outputs. Allowing GPTBot in your robots.txt and ensuring your content is technically crawlable signals to OpenAI that your site is part of the ecosystem ChatGPT can reference. Blocking GPTBot effectively removes you from consideration for many ChatGPT outputs.

Most clients see measurable ChatGPT citation improvements within 60 to 90 days. ChatGPT often moves faster than other AI engines because it weighs Bing index signals heavily, and Bing tends to reflect site changes more quickly than Google. Compounding visibility — being recommended consistently across many prompts — typically arrives between months 3 and 6.

No — they complement each other. Traditional SEO builds the on-site authority, content depth, and crawlability that ChatGPT SEO depends on. We deliver both in tandem because ChatGPT increasingly references the same sources Google ranks well, and weak organic visibility almost always means weak ChatGPT visibility too.

SearchGPT is OpenAI's search-focused interface that answers user queries with synthesized AI responses backed by cited web sources. Optimizing for SearchGPT requires the same fundamentals as ChatGPT SEO — strong Bing presence, GPTBot accessibility, schema, citation-friendly content patterns — with additional emphasis on factual clarity and authoritative source backing on the topics you want to be cited for.

We run a curated set of 50 to 100+ buyer prompts in your category through ChatGPT weekly, document which brands get cited, track sentiment and positioning of mentions, and benchmark against your top three competitors. Reports include prompt-level citation status, share-of-voice trends, and traffic referral data from ChatGPT-driven sessions.

Yes. ChatGPT is used globally and the optimization fundamentals — Bing visibility, GPTBot access, schema, citation authority — apply universally. We run active engagements across the United States, India, United Kingdom, UAE, Canada and Australia, with regional adjustments for the publishers and sources ChatGPT references in each market.

GEO covers all major AI engines — ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and Claude. ChatGPT SEO is the ChatGPT-specific subset of that work, with deeper focus on Bing index, GPTBot, and OpenAI's specific citation behaviour. Many clients combine both because the underlying signals reinforce each other.